CONCEPT & ART DIRECTION
in collaboration with Will Paugh, writer
We launched the Made by Google instagram by teasing our audience with a grid of images that would stoke their curiosity, and create hype around launch day. To pay it off, we followed up with another grid that transformed the question mark into a "Super G" Google logo made up of all the new products.
WHAT'S COMING?
We launched the Made by Google instagram with a grid that formed a question mark – teasing the new products to be announced on Oct. 4
As our audience grew, they began speculating and searching the images for clues ahead of launch day.
@jason_hahn Facial recognition for dogs!
@rebelyrocks WHAT DOES IT ALL MEAN?!
@trippletangouniform
Two hands holding up the peace sign = 4 and an “O” behind her. October 4th
THE BIG REVEAL
After the presentation on Oct. 4 we followed up the question mark with another grid that not only formed the Google logo, but also included all the highly anticipated new products.
Our audience was beyond excited about the new devices, and the playful images.
@oykununoykusu Wow best #MySuperG ever!
@mokalicious.2011
I love how all individual posts adds up to a ? and now a G. Who designed this, so smart!
@spaced.out.wonderland
It’s just Google Assistant: Hedgehog version. Great for babies curious about the world.