Scrabble

We launched a new social strategy for Mattel's Scrabble fanbase. Content focused on "the world of scrabble" - where we can turn logic on its head and provide tips and tricks on how to score big or uncover new words. 

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We concepted to a range of content buckets that ranged from scoring big with small words, inspiring fans to build longer words, offering up scrabble trivia, and celebrating special days.

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KIM DALEY
Art Director 

CONTACT ME
daley.kimm@gmail.com

CURRENT LOCATION
Portland, OR