CONCEPT, ART DIRECTION, DESIGN AND ANIMATION
in collaboration with Jake Mathews, writer
We launched a new social strategy for Mattel's Scrabble fanbase. Content focused on "the world of scrabble" - where we can turn logic on its head and provide tips and tricks on how to score big or uncover new words.
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We concepted to a range of content buckets that ranged from scoring big with small words, inspiring fans to build longer words, offering up scrabble trivia, and celebrating special days.
