CREATIVE AND DESIGN DIRECTION
The project included the ground up creation of Livabl. The team collaborated with strategists on the Brand Platform and Voice/Tone. From there we were able to ideate and craft the logo, which is representative of the home buying journey with Livabl acting as the guiding line throughout the process.
From there the team flushed out the full brand identity across all brand touch points and channels, culminating in a fully documented system.
We also developed a robust illustration library consisting of spot, medium and large sizes. These were designed to work as a kit of parts and could be built and composed from smaller components.